Design Formats Explained

Author: Adam Prew
Published: 11/09/2013

We recommend...

When supplying your artwork please ensure it is high resolution, at least 300dpi and above. For flyers we would ideally like flattened JPG's, TIFF's or outlined EPS's to avoid missing fonts.

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PDF's are best...

Everyday we are increasingly working with more and more vector files such as EPS's and PDF's. These types of files ensure a better quality end result. PDF is becoming the preferred file format and PDF-x is now a Print Industry Standard. Take a look at our PDF-x guide document for further information.

Useful Resources...

Our All about Acrobat 7 document will provide you with essential information when using this design tool. If you are interested in PDF's then read our PDF workflow, and PDF-x explained documents. The artwork help file(zipped) is also a great place to find all the essential information you need to product high quality artwork ready for print.

PDF-x: The Industry Standard

PDF-x is becoming the industry standard because from whatever design program you use, PDF-x SHOULD be the ultimate setting you save/print your work to. This ensures correct colours for press, embedded images and fonts (so no default replacements) and no trim/cut errors or resolution problems.

Ensuring correct colours...

If you need an exact colour match, we advise you purchase a Spyder, or something similar - to ensure your screen is calibrated. Another essential would be a PANTONE bridge guide. This is Über important, as it shows, realistically, what 'spot colour' converts to in 'CMYK' - also it shows the CMYK breakdown. (Actually... get this... if your a designer... then you probably already have one ;)

Design Templates

See the resources at the bottom of this page for a list of design templates.

Template formats explained

  • All templates are supplied as either EPS files or JPG files.
  • All measurements are in millimetres. When talking about print, we always measure width first, then height.
  • All templates include the bleed (2mm on each side).

The JPG files are set up in RGB. They will need converting to CMYK and flattening to make the file print ready. Ideally copy the layout by tracing or laying GUIDES onto the canvas - Then DELETE or WHITE BOX the whole of the canvas (white box probably best, so you can refer back to original layout.

The EPS files are set up in CYMK colour profile. You'll need to take care that an images brought into the EPS need to be CMYK, and once artwork is final, the fonts should be outlined (converted to curves). Again - remember to delete all the guide lines and text so it doesn't get printed (except where we have added branding to the greetings cards, we'd appreciate it if that stayed).

How can I download the templates?

Scroll to the bottom of this page to find the product you are looking for. You will then find a list of templates for the associated product.

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Adam Prew Senior Designer
With a passion for all kinds of design, Adam is senior designer in the Face Media Group studio. He hates fruit (don't go there) loves cycling and helps with developing functional, engaging solutions for all our clients, making sure everything that leaves the studio is pixel perfect.

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