Using the Right Image

Author: Jim Cunliffe
Published: 24/07/2013

The right image can make all the difference to your promotional campaign and this is where stock photography can be extremely handy. With stock photography you pay for the rights to use an image, which in most cases is cheaper than paying your own photographer to take the exact picture you would like.

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Royalty Based Stock Photography

Stock images can be priced according to what and where they are being used, referred to as royalties. For instance, a picture being used on exhibition graphics for a trade show may attract a fee of several hundred pounds. However, if you're going to paste it onto the sides of a hundred London buses then the fee is likely to be alot more.

Royalty Free Stock Photography

Royalty free stock photography is an alternative route. It's not free but is considerably cheaper than standard stock photography. You pay a fixed price for an image and do with it what you want. However, you do not have exclusive rights to the image.

Introducing Fotolia and iStock(stock photo library)

If you need stock photography ensure you take a look at www.fotolia.co.uk who currently have a portfolio exceeding three million images (photos only), or www.istockphoto.com who have over seven million (photos and illustrations). Unlike many stock photography websites, these cost as little as £1 each.

Using Fotolia and iStock for the first time...

Both these sites have a search facility on their website to narrow down your search. When you have found your required images, click them to your basket, register, then purchase them. You can either incorporate your chosen images within your design or send them to us and we will.

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Jim Cunliffe Head of Customer Love
Jim is a prolific networker, small business mentor and a supporter of anything 'community'. He is an ambassador for the National Apprenticeship Service (NAS/SFA) and Young Enterprise on the South Coast and loves to spend his time encouraging entrepreneurial spirit in everyone he meets.
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