Choosing the Correct Resolution

Author: Ellie Williamson
Published: 05/07/2013

Creating your artwork in the right resolution is essential when preparing for print.

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Choosing the Correct Resolution

The resolution of your artwork is very important as it determines the quality of your finished item.

What resolution should my artwork be?

Your artwork should have a minimum resolution of 300dpi (dots per inch) to ensure it prints at a high quality, anything less will appear pixelated or out of focus as a result.

What is DPI?

DPI measures the dot density of your artwork, therefore the more dots per inch, the denser your artwork is and the clearer, more detailed the outcome.

EXAMPLE: Artwork with photographs incorporated into the design, which is below 300dpi, may print with features of the photographs such as faces being unrecognisable.

**Exception to the Rule**

Banner artwork can be supplied at three different resolutions - full size at 72dpi, half size at 150dpi or quarter size at 300dpi. As banner artwork is intended to be viewed from a distance, the resolution doesn't need to be as high as that for artwork viewed in close proximity because low resolution graphics won't be as noticeably poor quality.

(Note: The amount of bleed required will reduce in relation to the size reduction).

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Ellie Williamson Pre Press Expert
I form part of the Pre-Press team, working meticulously to ensure your artwork is print ready and will achieve the best outcome possible. I am a huge book worm, enjoy creating my own greetings cards, experimenting with nail varnish designs and am crazy obsessed with handbags!
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