Creating your artwork in the right resolution is essential when preparing for print.
The resolution of your artwork is very important as it determines the quality of your finished item.
Your artwork should have a minimum resolution of 300dpi (dots per inch) to ensure it prints at a high quality, anything less will appear pixelated or out of focus as a result.
DPI measures the dot density of your artwork, therefore the more dots per inch, the denser your artwork is and the clearer, more detailed the outcome.
EXAMPLE: Artwork with photographs incorporated into the design, which is below 300dpi, may print with features of the photographs such as faces being unrecognisable.
Banner artwork can be supplied at three different resolutions - full size at 72dpi, half size at 150dpi or quarter size at 300dpi. As banner artwork is intended to be viewed from a distance, the resolution doesn't need to be as high as that for artwork viewed in close proximity because low resolution graphics won't be as noticeably poor quality.
(Note: The amount of bleed required will reduce in relation to the size reduction).