This resource explains what the 'safe' area is, and its importance when preparing your artwork for print.
The 'safe' area is the area of your artwork where all important text and images are situated.
Any elements outside the 'safe' area are at risk of being cut into when the printed items are trimmed due to possible variations in the trim position.
The 'safe' area should sit 3mm in from the trim line on all edges of your artwork, resulting in all elements being positioned 5mm from the outside of the bleed area.
Banner artwork requires a 50mm margin outside the 'safe' area.
Ensuring all elements are within the 'safe' area not only avoids anything being cut off, it also helps the finished items to look more clean and professional.
The following example shows the dimensions of a finished business card and the dimensions of the 'safe' area within the business card.
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This template Illustrates bleed, trim and the 'safe' area when applied to a business card. You can download the template and use it as the basis for your artwork.